We design market leadership
Machine design for capital goods
Machine design by UP Designstudio sets benchmarks – for a technological edge and a strong brand.
Book an initial consultationDesign to cost – cost-efficiency from the start
Good design does more than look good – it makes your machine efficient, resource-saving and ready for the market.
- Faster to market, because smart design shortens development paths
- Noticeably cheaper, because materials and processes are reduced to the essentials
- Sustainably better, because quality is built in from the start
The result is a product that doesn’t just convince but inspires, sells and builds trust over the long term. Would you like to find out how design can lower your costs?
Projects in detail
Three machines that show how we work with engineering, manufacturing and brand.
NAGEL EcoHone
A series of honing and finishing machines with a shared design language – from trade fair exhibit to series production.
Liebherr Tower Cranes
A new design language for Liebherr cranes – featured in the industry’s trade journals.
GROB GMP 300
Industrial design for GROB’s GMP 300 3D liquid metal printer – giving a new manufacturing technology a face.
Frequently asked questions
Can B2B companies still afford to do without design?
No – doing without design is no longer an option. At industrial trade fairs and across the capital goods industry, design is everywhere – from machine tools and milling centers to packaging lines. Good design doesn’t just make machines look appealing: it improves functionality and ergonomics, strengthens the brand, increases cost-efficiency and even contributes to ecological efficiency.
What does design to cost mean?
We design with production costs in mind from the start: we reduce materials, components and manufacturing processes to the essentials, and smart design shortens development paths. This gets your machine to market faster and makes it cheaper to produce, without compromising on quality.
When is the best time to involve design in the development process?
As early as possible – the earlier design comes in, the greater its influence. While little has been engineered yet, we can optimize basic structures, check accessibility and integrate interfaces in the best possible way. We often move individual components to noticeably improve functionality, ergonomics and the overall result.
Our capital goods are complex – how quickly can you acquire the necessary know-how?
We get to grips with new technologies quickly. Thanks to many years of experience with complex capital goods, we quickly understand even specialized machines and can soon develop well-founded design solutions that fit your product.
Let’s talk about your machine
Planning a new generation of machines or a redesign? Talk to Sebastian Rieger, our Head of Product Design, and let’s take the first step together.