- UX Design
- Product Design
Powerful presenceLiebherr Tower Cranes
The design scope for a crane is largely determined by statics, technology, and cost-effectiveness - but not only that. Together with the family-owned company Liebherr, we explore the potential for new functional approaches and design solutions that contribute to the brand-specific impact at both close and distant levels.
Our strategy
The UX process even challenges traditional components, such as the control cabinet. For the rapid deployment crane, we integrated it into the base. When open, it now also protects technicians from rain and sunlight.
Visually, functional groups are united, leading to a prominent and recognizable presence in the urban landscape through a modern color concept.
Our services
#UXDESIGN
Physical User Experience
User Research
#PRODUCTDESIGN
Industrial Design
Design Concept
Corporate Product Design
Where outstanding design takes center stage: Many construction companies adopt Liebherr's color scheme, bringing the corporate identity to construction sites around the world.
We have great technology and, above all, an impressive design. It was published in every trade journal, and even our competitors gave us a lot of recognition. We expect this crane to sell even better than its predecessor.
Hans-Martin Frech
Liebherr-Werk Biberach
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Planning a new product or machine? In an initial consultation, we’ll work out how we can support you.