From sketch to launch
Design, animation, applications and brands for technical products
We design machines and products, explain their technology in films and develop digital applications and brand identities. Based in Stuttgart since 1994, we work for machine and plant builders, medical technology and consumer goods companies.
Request a projectWhich service fits your project?
Four service areas, each with its own team and a dedicated point of contact. Many projects combine several of them.
Industrial and product design
From operating concept to production-ready engineering: we design products and machines that are easy to use and go into series production the way they were designed. For machines and plants, we also apply design to cost.
3D animation and industrial film
From CAD data, we make films that show how your plant works, even before it is built. For trade fairs, sales and product launches, from explainer films to process visualization.
3D product configurators and web apps
With our 3D configurators, your customers put together variants on their own; with our web apps, your team practices procedures before it counts on the real device. Connected to your ERP, hosted on servers in the EU.
Corporate design and brand identity
We develop positioning, corporate design and websites for companies and groups of companies, with a design system your team can then apply on its own.
What do you gain when several services come together?
When product, operation and communication are created in one studio, you explain your project once instead of several times. Our team already knows the technology and the goals when the next step begins.
One briefing instead of several: goals, target group and technical details do not have to be explained to each service provider again.
Consistent data: CAD data from engineering flows directly into renderings, animations or a configurator.
One appearance: product, user interface and film follow the same design rules.
Less coordination for you: we align the disciplines with each other instead of your team mediating between several service providers.
Ready earlier: renderings and film can be created while the product is still in development and are ready at launch.
Example: medienBuddy for Hohenloher
Hohenloher, which equips schools with lab and classroom furniture, wanted to free science lessons from fixed lab workstations. The result was the medienBuddy, a mobile module that brings electricity and gas directly to the table. We contributed interviews with teachers, learners and education providers, the product design, the engineering up to the prototype, the user interface, the product renderings and the launch film.
For Hohenloher this meant: our team was already familiar with the topic at every step, and the engineering data could easily be reused for renderings and film. The medienBuddy won Gold at Focus Open 2024 and the German Innovation Award 2024.
Let's talk about your project
If you have a challenge but no finished solution yet, we will clarify in an initial conversation which services you need and how we will proceed.
Frequently asked questions
What does UP Designstudio do?
UP Designstudio is a design studio in Stuttgart with 25 people, founded in 1994. We offer industrial and product design, 3D animations and industrial films, 3D configurators, web apps and websites as well as brand identities, mainly for technical products.
Do you also work with our in-house agency or development team?
Yes, that's how we usually work. We come in when specialist knowledge is needed or you need to handle peak workloads, for example for a housing around an existing technical package or a video for an existing product. We get up to speed quickly and deliver results your team can continue working with directly.
Which industries do you work for?
Mainly for mechanical and plant engineering, for example for Liebherr, GROB, WAFIOS, NAGEL and Dürr. We also work in medical technology and healthcare (KLS Martin, Küschall, Deutsches Herzzentrum München), chemicals (BASF), education (Hohenloher) and consumer and office products (Leitz, Lamy, Playmobil, Schleich).
How do we start a project?
With a no-obligation initial call about your challenge. Afterwards, we suggest which services and which process suit your project.