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  • Product Design

A global brand imageOptima Moduline Smart

Optima Moduline Smart filling line with operator terminal against a blue sky

Optima filling and packaging lines are in use worldwide. The machine design is internationally oriented and carries a clear, lasting brand image. Precise, reduced design elements translate expertise and quality into a globally understood design language.

The strategy

The context of use is an integral part of the design. With its smooth, clear surfaces, the Moduline Smart stands for the highest hygiene standards. Function, reliability and brand values are not only fulfilled but made visible.

Our services

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  • Design strategy

  • Corporate product design

  • Style guide

  • #AWARDS

  • Red Dot Design Award 2025

Recognizable design elements, defined interaction zones and modular components characterize the OPTIMA Moduline Smart industrial machine.

Jury statement, Red Dot Design Award 2025

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Portrait of Sebastian Rieger, Head of Product Design

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Sebastian Rieger
Head of Product Design

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