Interactive Production Kit
Küschall Visualizer

Dramatically lit rendering of the Küschall wheelchair in red and anthracite

The broader a manufacturer’s portfolio gets, the clearer the product presentation has to become.

Together with wheelchair manufacturer Küschall, we transform the extensive range into a virtual 3D configurator with a shopping basket. In real-time, combinations and variants are displayed and checked for compatibility.

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Our approach

Our Strategy

Products are always in competition with others. Before customers assess quality and performance, they are drawn to an attractive appearance. From teaser formats on social media to individual configuration and final orders, we ensure a seamless user journey, in close collaboration with dealers and end consumers, turning both into enthusiastic brand ambassadors.

Our Services

#UXDESIGN
Digital User Experience
User Research

#INTERACTIONDESIGN
Web Configurator

#VISUALCOMMUNICATION
3D Animation (CGI)
Story Conception
Social Media Content

Developer coding the 3D configurator, monitors showing a wheelchair wireframe

Collage of paper wireframes and sticky notes for the Küschall configurator interface

Designer hand-sketching the configurator interface with markers and scissors on the table

Start screen of the Küschall configurator with a clearly laid-out choice of four wheelchair models

Share dialog of the Küschall configurator for sharing and saving the wheelchair rendering

Configuration summary for the Küschall The KSL with configuration code and specifications

Configurator step for selecting rear wheel, tire, and handrim on the Küschall wheelchair

Close-up of the brake on the Küschall wheelchair with a weight breakdown in the configurator

Configurator step for selecting frame color and decal color on the Küschall wheelchair

The best digital brand experiences are shared directly within the personal network. UX design involves the target audience in the design process to guarantee a result that resonates.