• #ProductDesign
  • #InteractionDesign
  • #VisualCommunication

Virtual Material Portfolio
BASF Virtual Car

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The range of BASF in vehicle construction is diverse, cross-sectoral, and partly abstract. Our browser-based 3d-catalog presents applications in the context they are used in. The interactive platform intuitively navigates to the appropriate material, which lands directly in the shopping cart with datasheet included.

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Our Strategy

To create a seamless brand experience with BASF Automotive Solutions, we design a new vehicle independent of well-known automobile manufacturers and with product-specific touchpoints. The virtual car offers a growing portfolio which is always worth exploring, conveying the material benefits along the way.

Our Services

  • #PRODUCTDESIGN

  • Design Concept

  • Corporate Product Design

  • #INTERACTIONDESIGN

  • 3D Web App

  • #VISUALCOMMUNICATION

  • 3D Animation (CGI)

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In the Virtual Car, the entire product range is available in 5 segments. Users intuitively click from a general overview to the material fitting the current requirements best.

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Meet UP!

Nicolai Banse
Head of Marketing & Sales

nba@updesignstudio.de
+49 711 32654 28
LinkedIn

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