• #ProductDesign
  • #InteractionDesign
  • #VisualCommunication

Virtual Material Portfolio
BASF Virtual Car

3D rendering of the BASF Virtual Car from the rear at sunset

The range of BASF in vehicle construction is diverse, cross-sectoral, and partly abstract. Our browser-based 3d-catalog presents applications in the context they are used in. The interactive platform intuitively navigates to the appropriate material, which lands directly in the shopping cart with datasheet included.

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Our approach

Our Strategy

To create a seamless brand experience with BASF Automotive Solutions, we design a new vehicle independent of well-known automobile manufacturers and with product-specific touchpoints. The virtual car offers a growing portfolio which is always worth exploring, conveying the material benefits along the way.

Our Services

  • #PRODUCTDESIGN

  • Design Concept

  • Corporate Product Design

  • #INTERACTIONDESIGN

  • 3D Web App

  • #VISUALCOMMUNICATION

  • 3D Animation (CGI)

Digital design sketch of the BASF Virtual Car from the rear
Pencil sketch of the BASF Virtual Car's front side view with wheel detail
Hands operating the interactive BASF material map for the Virtual Car on a tablet
Pencil sketch of the rear side view of the BASF Virtual Car
Rendering of the BASF Virtual Car in front view at dusk in an open landscape
Close-up of clearcoat and wood-decor material on an interior trim panel of the Virtual Car
Close-up of the leather-look surface and illuminated trim strip inside the Virtual Car
Steering wheel with integrated touchscreen and displays inside the BASF Virtual Car
Rendering of the BASF Virtual Car from behind in an urban setting
Rendering of the BASF Virtual Car from the front in an urban setting
Bird's-eye view of the BASF Virtual Car driving on a city street

In the Virtual Car, the entire product range is available in 5 segments. Users intuitively click from a general overview to the material fitting the current requirements best.

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Contact

Meet UP!

Lasse Creutzfeldt
Geschäftsführer

lc@updesignstudio.de
+49 711 3265488
LinkedIn

Portrait of Lasse Creutzfeldt, Managing Director