- #ProductDesign
- #InteractionDesign
- #VisualCommunication
Virtual Material Portfolio
BASF Virtual Car
The range of BASF in vehicle construction is diverse, cross-sectoral, and partly abstract. Our browser-based 3d-catalog presents applications in the context they are used in. The interactive platform intuitively navigates to the appropriate material, which lands directly in the shopping cart with datasheet included.
Our Strategy
To create a seamless brand experience with BASF Automotive Solutions, we design a new vehicle independent of well-known automobile manufacturers and with product-specific touchpoints. The virtual car offers a growing portfolio which is always worth exploring, conveying the material benefits along the way.
Our Services
#PRODUCTDESIGN
Design Concept
Corporate Product Design
#INTERACTIONDESIGN
3D Web App
#VISUALCOMMUNICATION
3D Animation (CGI)
In the Virtual Car, the entire product range is available in 5 segments. Users intuitively click from a general overview to the material fitting the current requirements best.
Meet UP!
