Shared foundation
Auxilium GmbH 14 companies. One brand

How can the identity of 14 independent companies be represented within a single brand? Auxilium faced exactly this challenge. Together, we developed a brand structure that preserves the diversity of each individual company—while creating a strong, unified identity.

Starting from an in-depth analysis, we gradually defined a clear brand vision that aligns attitude, values, and positioning. From this, a brand presence emerged that provides orientation—both internally and externally—and extends seamlessly across all touchpoints along the customer journey.

The result: a consistent brand with a distinct character that makes the merger visible without losing the individuality of each company.